Privacy Policy
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Last updated: 16 August 2026
1. Introduction
RealMove Group Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.realmove.com, use our mobile applications, or engage with our property portal services.
We are the data controller for the purposes of UK data protection legislation. This means we determine how and why your personal data is processed.
Our Details:
RealMove Group Ltd
The Old Red Lion, 2-4 Manchester Road
Burnley, England, BB11 1HH
Company Number: 15335438
Email: privacy@realmove.com
2. Information We Collect
2.1 Information You Provide Directly
- Account Information: Name, email address, phone number, password when you create an account
- Property Searches: Search criteria, saved searches, property preferences, location data
- Contact Forms: Information submitted through contact forms, enquiries, or customer support
- Property Alerts: Email address and search criteria for property notifications
- Reviews and Feedback: Comments, reviews, and feedback about properties or services
- Marketing Preferences: Communication preferences and newsletter subscriptions
- Identity Verification: Documentation for identity verification if required
2.2 Information Collected Automatically
- Technical Information: IP address, browser type, device information, operating system
- Usage Data: Pages visited, time spent on site, click patterns, search queries
- Location Data: Approximate location based on IP address or GPS (with permission)
- Cookies and Tracking: Information collected through cookies and similar technologies
- Performance Data: Website performance metrics and error logs
2.3 Information from Third Parties
- Estate Agents: Property listings, agent contact details, property information
- Social Media: Information from social media platforms if you connect your accounts
- Data Providers: Property data, market information, mapping services
- Analytics Providers: Website usage analytics and performance data
3. How We Use Your Information
3.1 Service Provision
- Providing and maintaining our property portal services
- Processing property searches and displaying relevant results
- Managing your account and user preferences
- Facilitating communication between users and estate agents
- Sending property alerts and saved search notifications
3.2 Communication
- Responding to your enquiries and support requests
- Sending important service announcements and updates
- Newsletter and marketing communications (with consent)
- Conducting customer satisfaction surveys
3.3 Improvement and Analytics
- Analysing website usage to improve our services
- Monitoring and maintaining website performance
- Developing new features and functionality
- Conducting market research and analysis
3.4 Legal and Security
- Complying with legal obligations and regulatory requirements
- Protecting against fraud, abuse, and security threats
- Enforcing our terms of service and policies
- Resolving disputes and legal claims
4. Legal Basis for Processing
Under UK data protection law, we must have a valid legal basis to process your personal data. We rely on the following legal bases:
- Consent: For marketing communications, non-essential cookies, and optional features
- Contract Performance: To provide our property portal services and fulfil our obligations to you
- Legitimate Interest: For website analytics, fraud prevention, and service improvement
- Legal Obligation: To comply with legal requirements and regulatory obligations
- Vital Interests: In rare cases where necessary to protect someone's life
5. Information Sharing and Disclosure
5.1 Estate Agents and Property Professionals
When you express interest in a property or request information, we may share your contact details with the relevant estate agent or property professional to facilitate communication.
5.2 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our website and providing our services, including:
- Web hosting and cloud storage providers
- Email marketing and communication platforms
- Analytics and performance monitoring services
- Customer support and helpdesk services
- Payment processing services (if applicable)
5.3 Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owners, subject to the same privacy protections.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against:
- Unauthorised access, use, or disclosure
- Accidental loss, destruction, or damage
- Unlawful processing or transfer
Our security measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and staff training
- Secure hosting and backup systems
- Incident response and breach notification procedures
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
- Account Data: Until you delete your account or request deletion
- Marketing Data: Until you unsubscribe or withdraw consent
- Transaction Records: For 7 years as required by law
- Analytics Data: In anonymised form for up to 2 years
- Legal Records: As required by applicable laws and regulations
8. Your Rights
Under UK data protection laws, you have the following rights:
8.1 Right of Access
You can request a copy of the personal data we hold about you and information about how we process it.
8.2 Right to Rectification
You can request that we correct any inaccurate or incomplete personal data.
8.3 Right to Erasure
You can request that we delete your personal data in certain circumstances, such as when it's no longer necessary or you withdraw consent.
8.4 Right to Restrict Processing
You can request that we limit how we use your personal data in certain circumstances.
8.5 Right to Data Portability
You can request a copy of your personal data in a structured, machine-readable format.
8.6 Right to Object
You can object to processing based on legitimate interests or for direct marketing purposes.
8.7 Right to Withdraw Consent
Where processing is based on consent, you can withdraw it at any time.
8.8 Right to Lodge a Complaint
You can complain to the Information Commissioner's Office (ICO) if you're unhappy with how we handle your data.
9. International Transfers
Your personal data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK government
- Standard contractual clauses approved by UK authorities
- Certification schemes and codes of conduct
- Binding corporate rules
10. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete such information.
11. Automated Decision Making
We may use automated systems to help us provide better services, such as:
- Property recommendation algorithms
- Fraud detection systems
- Marketing personalisation
You have the right not to be subject to purely automated decision-making that significantly affects you. If we use such systems, we will inform you and provide options for human review.
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending you an email notification
- Displaying a prominent notice on our website
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us:
Data Protection Officer:
- Email: privacy@realmove.com
- Post: Data Protection Officer, RealMove Group Ltd, The Old Red Lion, 2-4 Manchester Road, Burnley, England, BB11 1HH
Complaints:
If you're not satisfied with our response to your privacy concerns, you can lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF